Representatives Of Different Generations Research Articles

Does money matter, and for whom: the importance of financial motivational factors among employees of banks in Poland

Motivation: The organisation’s approach to building human capital is an essential factor in the success of market entities, and it determines a competitive advantage in the market. Due to the challenges and various market changes that banks face, building an effectively motivated multigenerational employee team and understanding employee intrinsic and extrinsic motivation is very important.Aim: The paper aims to contribute to the literature and fill the research gap on the financial motivators available in banking and non-banking entities. The paper examines the role and importance of financial incentives, regularly used in the banking sector, in conjunction with a comprehensive analysis of their significance for representatives of different generations (X, Y, Z), gender, and career level in the sample of various institutions in the banking sector in Poland.Results: The paper outlines the opportunity to revise incentive systems in banking operations. The analysis was made twofold: firstly, within extensive desk research, and secondly, based on the empirical survey in the form of an individual research questionnaire carried out among 418 employees of various banks and companies from their capital groups just before the pandemic in 2020. The results were examined using statistical analysis, including non-parametric tests. We identified multiple respondents’ attitudes to motivational financial factors and classified their importance concerning generation, age, and organisational position. The study’s results indicate that generational and gender differences affect the perception of bank financial incentive tools. Some financial motivational factors regularly used in banks do not equally motivate employees, which leads to the conclusion that banking institutions should inevitably include generational and gender factors in their motivational approach to employees.

Fatahrafičny, relikvijny i naratyŭny miedyumy praz pryzmu faĺklarystyki (na sučasnym materyjalie Bieraciejščyny)

The article is devoted to the folkloristic consideration of the interdependent photographic, relic and narrative mediums, which in their existence are organically connected with oral history, family and clan stereotyped stories and various syntagmatically stable motifs of traditional folklore, including“magic” and fairy tale folklore. Based on the analysis of modern field material, it is argued that the statements recorded in the process of looking at photographs, relics and the corresponding commentary according to the cultural discourse and situational context are an ideal object of functional-pragmatic research relevant for modern folkloristics. During the joint viewing of photographs (usually with comments of the “knowers” addressed to the “questioner”) by representatives of different generations of a family and clan group, the history of the clan, intra-family knowledge (including about deceased ancestors), interrelated cultural, social and moral scenarios, certain motifs, plots and types of narratives, as well as the practices of seeing (as a socio-cultural action) and the corresponding narrativization associated with the ideology of visual and narrative are transmitted from the adults to the younger ones. As a result, not only identity formation, “initiation”, and socialization of the younger members of the family-clan group take place, but also the construction and maintenance of a vernacular ontology.

Value systems of representatives of different generations in the process of decision-making on choosing a university and educational program

Purpose: is to propose the methodological approach to modeling the behavior of the representatives of generations Y and Z in the process of making decisions about choosing a university and educational program based on differences in their value systems.Methods: the theoretical and methodological basis for studying the value systems of potential and actual university students is the theory of generations. The findings of the study are based on the methods of analysis of secondary and primary data collected through an online survey of students belonging to generations Y and Z on representative samples of 380 (Y) and 788 (Z) observations in 20 large universities in Russia, as well as the methods of analysis of statistically significant differences in value systems of two generations using T-test for independent samples.Results: the authors proposed the methodological approach to modeling the behavior of consumers of generations Y and Z in the process of making decisions on choosing a university and educational program. Based on the results of desk and field (empirical) research, at each stage of the decision-making process on selecting an educational institution and program, differences were identified in the value systems of students of generations Y and Z, which determine their behavior: statistically significant differences were identified in 19 out of 65 variables. The study provides description of the behavior patterns of students of the two generations at each stage of the decision-making process which formed the basis for dividing students into target groups. The guidelines for differentiating marketing interactions with target groups of representatives of two generations in the process of educational interactions while making decisions are proposed.Conclusions and Relevance: differences in the value systems of representatives of generations Y and Z cause differences in behavioral patterns at each stage of the decision-making process. Understanding these differences enables us to model the behavior of the two target groups, differentiate marketing approaches to interaction with them at the stages of the decision-making process while choosing a university and educational program as well as increase the effectiveness of educational interactions in the process of education.

Influence of the Neuro-Educational Environment on One’s Socialization under Total Digitalization

The institute of education is an instrument of advanced development, a means of forming a new shaping socio-cultural pattern, with its specific means of significant socialization potential in the conditions of rapid development of society's digitalization. Only education, in its present dimension - neuropedagogy, is able to conduct successful socialization of an individual by teaching her from the position of the laws of brain functioning; to intensify this process in the conditions of total digitalization in accordance with the laws of brain functioning. Intensive use of formal and informal education in the daily life of today's society and socialization of the population in the digital environment because of its activities in the virtual sphere create a wide space for the realization of opportunities. They are conditioned by the rapid dynamics of information flow as a global factor of modernity, generating both advantages and problems in the educational process, cognitive development, social adaptation of personality; formation of traditional ways of relations; changes in the neural architecture of the human brain in the long term; emergence of risks beyond the limits of the digital space. It was established how representatives of different generations, grouped into appropriate age focus groups and in the process of receiving formal and informal education, are socialized in the digital space. The paper reveals how the cognitive domain of personality changes under the influence of digitalization in the context of the respondents' stay in the educational environment. The specifics of socialization in the digital environment and the reasons for the preference of virtual form of communication were determined. The types of digital danger in the virtual environment were revealed.

Межпоколенческий дискурс в обществе постмодерна

The relevance of the problem of adaptation and translation of spiritual and practical experience between gen-erations has increased in modern Russia due to the changed socio-economic and political situation in the world arena and the need to emphasize to the younger generation the importance of preserving the unique identity of Russia, which lies in traditional socio-cultural and value formulas. The system-structural approach to the study of culture and traditions, as well as dialectical and hermeneutic methods became the methodological basis of the research. The aim of the study is to analyze the spiritual component of modern society through the prism of intergenerational discourse related to the transmission of generations’ spiritual experience. Achieving it in-volves solving the following tasks: to show the peculiarities of relations of representatives of different genera-tions of modern society, associated with the changed dynamics of historical time; to consider the features of intergenerational communication in different types of cultures; to show the fundamental importance of the fam-ily in the process of formation of the “Self” and a healthy axiosphere of society; to identify possible ways to pre-serve fundamental values in the emerging axiological crisis. It is emphasized that the modern world is in a state of “social turbulence”, which is accompanied by changing the velocity of time flow and compression of time-space paradigms. Properly built in these conditions intergenerational relations and emphasis on the continuity of spiritual experience of generations are essential conditions for the preservation of the socio-cultural code of the people and society as a whole.

PHYSICAL ACTIVITY OF SENIOR CITIZENS IN THE CONTEXT OF INTERGENERATIONAL INTERACTIONS: OVERVIEW OF FOREIGN STUDIES

In the presented work, a review of foreign studies on the issues of stimulating physical activity of older citizens by means of social ties between representatives of different generations is conducted in order to study the potential of intergenerational relations as an incentive and motivator for the aging population to engage in physical education, sports and other forms of physical activity. The relevance of this topic is due to demographic and social trends: on the one hand, an increase in the life expectancy of citizens leads to population aging, and on the other – from the point of view of the goals of sustainable development of society, it is necessary that aging citizens maintain physical and mental health, be active, physically hardy, etc. The review was conducted by the method of content analysis of foreign scientific publications reflecting applied research on a given topic. The study showed that a significant condition for increasing the physical activity of the elderly is social interaction with family members – representatives of other, younger generations. Joint sports activities, participation (attendance and observation) in classes and competitions, assistance of children and grandchildren to their elderly parents in developing a system of exercises, as well as the development of digital assistants (fitness trackers and software applications) contribute to strengthening family ties, stimulate and motivate physical activity. The scientific value and practical significance of the work lies in the accumulation of scientific knowledge and their systematization for the development of concepts and policies to stimulate active longevity, the possibility of using foreign experience in the Russian practice of implementing programs involving older citizens in physical activity using intergenerational ties.

Russian-Turkish marriages in the context of the formation of a new world order: research methodology

The purpose of the study is to form a methodology for conducting a sociological survey of representatives of different generations (age groups) of residents of Russia and Turkey in order to analyze their perception of Russian-Turkish marriages, the specifics of the functioning of cross-cultural marriages in the conditions of the formation of a new world order. Russia and Turkey are characterized by large-scale economic and political ties, tourist activity, and the implementation of cultural projects. Countries are in search of an effective model of demographic policy. A characteristic feature of the socio-demographic relations between Turkey and Russia is the increase in the number of cross-cultural marriages. However, there are no reliable estimates of this phenomenon, which affects the level of marriage and fertility in Turkey and Russia, based on data from representative studies. The paper substantiates the necessity and forms the scientific and practical basis for the study of cross-cultural marriages on the basis of generalization and consolidation of the efforts of scientists and practitioners of the two countries (Russia and Turkey). The main indicators and the structure of the toolkit are proposed, an approach to the formation of a sample population is formulated. The results of the study will make it possible to develop a set of measures and recommendations in the field of national family and demographic policy, including support for the institution of cross-cultural marriage.

The Study of The Attitude to Time of Representatives the Net Generations Y and Z with Different Levels of Leadership Qualities

Introduction. Psychological features of generations Y and Z representatives are described. The relation to time is considered both as the basis for the perception of the content of the human activity and as an element dependent on it.Purpose. The study is aimed to establish the peculiarities of the attitude to time among representatives of generations Y and Z with differences in the severity of leadership qualities.Materials and Methods. The main methods of empirical research are presented: Temporal Decentrations by Golovakha and Kronik; I Am a Leader by Fedorov and Eremin; Diagnostics of Leadership Abilities by Zharikova and Krushelnitsky; Time Experience Scale by Golovakha and Kronik. The sample description is given: 51 representatives of generations Y and Z, male and female, aged 19‒38 years.Results. The connections between indicators of leadership qualities expressed by the scale’s high and medium level; between the indicators of temporal decentralization ‘orientation to the past’; between the indicators of leadership abilities shown by the scales ‘low and medium’ and such scales of time experience as ‘empty’, ‘saturated’, ‘flowing slowly’, ‘flowing fast’, ‘unlimited’, ‘limited’, ‘monotonous’ and ‘multifarious’.Discussion and Сonclusion. The peculiarities of the attitude to time are described in connection with the leadership qualities of the Net Generations Y and Z representatives. A comparative analysis of leadership qualities severity among representatives of different generations is carried out. The presence of higher leadership potential in generation Y is emphasized. The data obtained can be used to establish more productive relationships between teachers and students.

Contradictory nature of information resources of modern education

Introduction. The article examines the problem of the ambiguous influence of modern information technologies on education. Purpose setting. The authors analyze not only the positive effects of computerization. They also show the problems faced by the subjects of the educational process under the influence of digitalization.Methodology and methods of the study. As the article highlights, uncontrolled information flows prevent the formation of a holistic worldview among students. The dominance of information technologies in education also leads to the transformation of subject-object relations in the process of cognition. The authors investigate the factors that create the basis for structural changes in society. Digital technologies contribute to the activation of the communicative capabilities of representatives of various social groups, but they can also have negative consequences. In the modern world, there is a violation of traditional public relations, which creates conditions for potential conflicts in a certain society. According to the authors, in the information society, similar trends are observed in the relationship between representatives of different generations. Social inequality is also largely exacerbated by the active introduction of the latest information technologies, in particular, in schools. The article proves how the latest information technologies provoke social tension due to the impossibility of providing equal access to all information resources to citizens for all.Results. The role of the teacher is changing significantly, because he often acts as a coordinator. The use of gadgets in the educational process provides an opportunity to get an education at a distance. However, the widespread use of distance technologies leads to a drop in the quality of educational services. This is due to the need to develop new techniques. In addition, the constant updating of information technologies does not allow the teacher to develop a sustainable methodology for teaching his subject.Conclusion. The authors prove that the active use of digital technologies in the information society implies a harmonious combination of traditional and modern information technologies. This fully applies to the modern domestic education system.

ОСОБЕННОСТИ ПРОЯВЛЕНИЯ ЭЙДЖИЗМА И МЕРЫ ПО ИХ УСТРАНЕНИЮ У ПРЕДСТАВИТЕЛЕЙ МОЛОДОГО ПОКОЛЕНИЯ

The relevance of the topic of the article lies in the fact that there is age discrimination of older people, which raises the question of the quality of life of the elderly population. The purpose of the article is to consider the types of ageism, its causes, and measures to eliminate them in the representatives of the younger generation. The research materials were scientific articles and websites of well-known organizations. Research methods: study of various sources of information, analysis of the information obtained, synthesis, deduction, induction. The results of the study. The article describes the types of ageism, such as open ageism, latent ageism, everyday ageism, self-ageism. The main causes of ageism are noted. These include gerontophobia, negative stereotypes, declining status of the elderly, low culture in society, lack of geriatrics and gerontology programs in full, insufficiently qualified personnel in the field of health care, social services. Measures to eliminate manifestations of ageism among the younger generation should include the use of various media, the development and monitoring of gerontological ageism in medical centers and social institutions, the audit of clinical, managerial, strategic and financial documents defining age restrictions for access to treatment, medicines or services, the formation of social and medical employees, as well as future specialists studying in these specialties, skills of self-reflection of attitudes towards aging and the elderly, increasing the competence of social and medical workers in the field of geriatrics and gerontology through appropriate courses. In conclusion, it is concluded that the state policy should be aimed at expanding legislation, writing various projects and programs about older people that will help overcome poor awareness of this issue and change negative stereotypes about aging to positive ones. Efforts should be made to stimulate contacts between representatives of different generations, facilitating communication and interaction between them.

Lexical Portrait of an Oral Story: a Corpus Study of Speech of Two Generations of Native Speakers of Russian

The article is devoted to the quantitative and statistical analysis of the vocabulary of the oral stories corpus based on pictures. The subjects were 42 people, monolingual native speakers of the Russian (representatives of 15 families). The purpose of the study is to identify and describe the lexical parameters that distinguish the oral stories of representatives of different generations. An attempt is made to consider the connection of these parameters with the formation of native speakers’ ideas about the lexical structure of the narrative. The following results are obtained. The nature of the stimulus material ensured an approximately equal degree of complexity in the texts of both groups, although the volume of the parents’ active vocabulary significantly exceeded the volume of the children’s vocabulary. At the level of individual texts, both groups use equally diverse vocabulary per unit of text volume. In the children’s stories, the main “plot” vocabulary is quite heterogeneous, while the parents tend to lexical unification of the narrative. In the texts of both groups, local reference and direction of movement are expressed in the same way, which indicates their “basic” narrative function, which does not depend on the age of the subjects. The stories of the parents are also unified in terms of vocabulary, showing the logical structure of the narrative and different types of semantic relations in the text.

Do representatives of different generations identify with their stereotypical characteristics?

Do representatives of different generations identify with their stereotypical characteristics?

Ethno-cultural Traditions of the Descendants of Ukrainian Settlers in the South of the Far East of Russia: A Review of the Ethnolinguistic Expedition

This article explores the results of the research on preservation of ethnocultural traditions among the descendants of Ukrainian settlers in Primorye, based on ethnolinguistic expedition conducted in June, 2023. The expedition was carried out jointly with a senior researcher at the Institute of Slavic Studies of the Russian Academy of Sciences, Dr. G.P. Pilipenko. The route of the expedition included the rural settlements of the Pri-morsky Territory: Rettihovka, Chernigovsky district, and Khorol, Khorolsky district. The choice of the surveyed territories was due to the fact that here in the late XIX ―early XX century compact settlements of immigrants from the Russian provinces of the Russian empire were formed. The predominance of the Ukrainian population in the surveyed areas, located in the fertile steppe zones of the Khanka lowland, similar in landscape to the places where the settlers came from, contributed to the formation of loci of traditional culture, which showed a high degree of stability in the process of adaptation to new environmental, climatic and socio-economic conditions. The purpose of the field study was to collect information on the material and spiritual culture of Ukrainian settlers and their descendants in Primorye territory, to fix the degree of preservation and variability of the original traditions among representatives of different generations in the conditions of the adaptation processes. During the expedition, the ethnographic collections of Khorol local museum of history were observed. On the basis of the data obtained, elements of ethno-cultural traditions were identified in terms of family and calendar rituals, folklore, narratives about the first settlers in Primorye. Recollections of household culture, holidays, children’s games were recorded, and peculiarities of dialect were noted.

Contemporary approach to the generations transition and cooperation at modern working place

As the new generation of workers has entered the working environment so far, the issue of productive collaboration of different generations rises up becoming more and more crucial. The purpose of this paper is to study the interaction between representatives of different generations, which makes it possible to develop recommendations for establishing interaction between employers and employees. The study defines that one of the key problems of modern companies is the change of generations in the work teams, which in many cases leads to a decrease in the efficiency of the companies' activities. Thus, main characteristics of four generations were given for better understanding the peculiarities of each one. Social and political events that influences different generations were outlined, which formed the traits of whole generations, in particular, their attitude to work. It was established that in order to build effective relations with personnel belonging to four different generations, employers need to determine the basic needs of employees, their values, taking into account that the employers as a rule belong to elder generations than their employees. To omit misunderstanding, managers should know the needs and wants of their subordinates belonging to younger generation to organize the working process effectively. In the article the strengths and weaknesses of the BB, X, Y and Z generations were considered and highlighted, the main expectations were formulated and recommendations were made on how company managers can better establish communication and effective cooperation with labor teams consisting of representatives of different generations. The attention is paid to Generation Z that has entered the labor market recently because managers should be ready for specific demands of this generation in the working environment and they must realize the specific features of this generation, their motivation to make the company activities more productive at all possible levels. Keywords: theory of generations, diversity of generations in the workplace, interaction of generations, labor market.

Values of Humanism in the Digital Society: An Anthropocentric Turn

The massive spread of digital communications has led to a transformation in communication practices. New actants appear in the network, the perception of which by various network communities is transformed under the infl uence of values shared by the participants in communication processes. Against this background, it becomes necessary to distinguish between the concepts of “communication” and “intercommunication”, representing the process of information exchange from two fundamentally different sides ‒ technocratic (information as a “measure to reduce uncertainty”) and anthropocentric (information depreciates without interaction and perception). The emergence in the digital environment of the actants imitating human behavior re-actualizes the problem we have posed, as not only the practices of interaction with these actants change but also their perception at the value level. The purpose of this article is to determine the degree of infl uence of values on the media behavior of a person when interacting with non-humans. Focus groups among different age groups of respondents (students and pensioners) revealed the attitude of representatives of different generations to chatbots and the basic principles of interaction with network actants. We found that although young people in general interact more actively with chatbots, both age groups showed a favorable attitude towards chatbots and technological progress. However, in the older age group, humanistic values manifested themselves more explicitly (the problem of a “live voice”, issues related to the emotional component of communication, and even concern for jobs that people might lose). The study also revealed the absence of the value gap between students and pensioners when interacting with non-humans. Among the respondents of both groups, there were both supporters of instrumental values and those whose perception of technology is based on terminal (fi nal) values. The conclusions made in the article open up prospects for studying the process of “humanizing” non-humans by users of various network resources and identifying the values that guide users when “humanizing” non-humans

INCREASING THE LEVEL OF THE MOTIVATION POTENTIAL OF THE EMPLOYEES OF THE ORGANIZATION IN THE CONTEXT OF THE THEORY OF GENERATIONS

The article examines the issue of the formation of a work motivation system and increasing the level of motivational potential of the organization’s employees. The main provisions of the generational theory of Neil Howe and William Strauss and its relationship with personnel motivation are studied.
 A structural analysis of the labor force of Ukraine by age groups was carried out and the approximate share of generations in the labor force in 2021 was calculated. A comparative analysis of the main generations that currently prevail in the labor market was carried out: their main indicators, periods of birth, types of economic systems and society at that time, when the values of the representatives were formed. Similarities and differences between generations, their interaction with each other are revealed.
 On the basis of the conducted survey, an assessment of the importance of values for representatives of different generations was given and the most priority and significant values for them were identified. Similar values are observed across generations, such as a decent wage, personal growth and education. The socio-historical context and events that could influence the formation of values and life principles of representatives of different generations are considered.
 The value of representatives of each generation for the organization in terms of the employer was analyzed. Taking into account the characteristics of generations, the strengths and weaknesses of their representatives as employees, the types and characteristics of work where they can maximize their abilities and work potential have been determined.
 On the basis of the theory of generations, a methodical approach to justifying the choice of specific methods and tools of motivation, which should have the most positive effect on the motivational potential of employees, has been improved. When working with staff, it is important to consider their values, views and needs, but they will be individual for each employee. When creating a motivation system, it is important to take into account the characteristics of each generation working in the organization. The application of this theory in the motivation system makes it possible to meet the needs and correlate the interests of both employees and employers.

Адаптация молодых специалистов, как метод решения межпоколенных противоречий в трудовом коллективе

The article analyzes the experience of introducing a program for adapting young special-ists to the working environment on the example of a separate enterprise, assesses the ef-fectiveness of the program, identifies its strengths and weaknesses, as well as the causes of contradictions in the team in the process of interaction between novice specialists and experienced co-workers. Recommendations are formulated on how to get out of the most controversial situations of intergenerational interaction in an organization associat-ed with differences in the level of development of communication skills and the ability to work in a team among representatives of different generations. The prospects for fur-ther use of adaptation programs are outlined in order to form a human resource at enterprises, in industries and society as a whole.

Мотив журавлиного проклятия (харал) в калмыцкой поэзии XX – начала XXI вв.

Introduction. In 20th/21st-century Kalmyk poetry, the crane theme — like any other involving bird images — serves to symbolically address the fauna of the steppe region, native land, and ancestral home. Goals. The article aims to analyze Kalmyk poetic texts for the motif of the crane’s curse and/or revenge caused by the death of chicks, that of the spouse, and related grief, sadness, and loneliness of the bird. Both the motif and the crane theme in Kalmyk lyrics at large have never been subject to research. Methods. The work employs the historical/literary, comparative, and descriptive methods. Results. The paper begins with insights into oral folklore traditions of Kalmyks, Mongolians and Buryats for the crane theme, associated customs, rituals and superstitions, which makes it possible to identify key crane-based plots and images for further comparative analyses into Kalmyk poems authored by representatives of different generations, and corresponding Russian translations. The study of the previously unknown Kalmyk legend of the crane’s curse recorded by N. Khatuev from his father and preserved in the poem, firstly, introduces this plot into scientific circulation; secondly, clarifies the motif of the crane’s curse, death, loneliness, revenge or defenselessness of birds from evil in Kalmyk lyrics; thirdly, adds new nuances to descriptions of historical events (Great Patriotic War, Kalmyk Deportation) ― cranes to stand for souls of deceased persons. Conclusions. The poems by N. Khatuev, A. Suseev, B. Dordzhiev, M. Khoninov, T. Bembeev, and E. Eldyshev, on the one hand, continue the folklore tradition in 20th/21st-century Kalmyk poetry, while, on the other hand, show transformations and innovations in the crane theme. The adherence to ethnic versification patterns in examined works also conveys certain peculiarities of the authors’ individual styles. Russian translations of the original Kalmyk poetic texts are not that precise to articulate the declared motifs, being different enough both in form and content. Investigation of the crane theme in modern Kalmyk poetry can be continued through the involvement of other motifs, including in the folklore aspect.

Assessment of Digital Activity of the Population in the Context of the Theory of Generations

Purpose of the study. Digital reality dictates the need to develop a new block of competencies - digital skills. For employment and subsequent career growth, knowledge of computer technology, programming skills and the use of software are of high importance. For a high-quality daily life of different age categories of the population, competencies in the use of personal computers, the Internet and other types of ICT are required. In the context of the rapid expansion of the Internet audience, it is of particular interest to assess the activity of the population in the digital space and analyze the purposes of its use. The materials of the article touch upon the theory of generations, which reveals patterns in the behavior of people born in the same time intervals. Representatives of different generations under the influence of economic, political, social and cultural factors form their own values and perception of the world. Which, ultimately, will require the adaptation of both the consumer goods and services market and the labor market to the characteristics of representatives of each generation. This predetermines the need to study the specifics of the use of the digital environment by representatives of the designated economically active generations.Materials and methods. The information base of the study was the data of the Federal State Statistics Service for 2012–2019, as well as the results of sample surveys of households on the use of ICT. As a tool for assessing the digital behavior of representatives of economically and socially active generations, statistical methods were used: comparative analysis and analysis of time series.Results. The age structure of the population of the Russian Federation is represented by the following generations: the baby boomer generation, generations X, Y and Z. The share of these economically and socially active generations is 95% of the total population of the country. The share of the greatest and silent generations is 5%. Each generation has its own patterns of behavior. Comparative characteristics of the features of the use of the digital environment led to the conclusion that for all generations the priority goals of using the Internet are communications and personal interaction. The main differences are manifested in the specifics of actions performed by representatives of the generations under consideration on the Internet and consumer preferences for goods and services presented on different digital platforms. At the same time, representatives of generation Z have a higher level of digital skills compared to representatives of other generations. The results of the study are of interest to business representatives when developing strategic directions for interacting with consumers and subsequently involving a significant part of society in the online space.

Sharing Information on Employment Conditions in Social Media by Representatives of Different Generations, and the Image of the Organization

Social media is becoming an increasingly popular source of information for Internet users. They set up their accounts on the well-known and most frequently used social networking sites in order to use them, inter alia, to exchange information on professional matters. By posting your opinions and comments about the employer, various photos or videos from the workplace, they have a positive or negative impact on the creation of the company's image.The article aims to identify the users' activity in social media in terms of sharing information about their workplace. The article presents the results of the research on: verification of the situations that determined the involvement of the respondents in the publication of negative opinions about the employer; identifying the motives for posting information on working conditions; specification of the types of entries from the company's life that affect its image.This article is an attempt to answer the question whether belonging to a specific generation group and the professional status of an employee influence the generation of positive or negative actions in social media, which translate into the company's image. The considerations carried out as part of the article were based on literature studies and the analysis of the results of surveys conducted in the fourth quarter of 2021 on a group of 530 people (representing 3 generations) from the Śląskie Voivodeship in Poland. The Baby Boomers generation did not take part in the study.